ATUs Are Our Specialty
Reason Research’s team of research professionals is dedicated to working with life sciences companies to improve patients' lives worldwide
We support the success of innovative therapeutics in the US and globally by designing ATUs that track key performance indicators while evolving the research to provide fresh insights based on market developments and strategy changes
Our experts know how to adapt your ATU over time to optimize your sales and marketing efforts, from pre-launch to market maturity
Our strategic research services provide critical insights clearly and actionably. We have a Responsiveness Guarantee — our work isn’t finished until you are satisfied!
Consultative ATU Customization
Customized survey design tailored to your unique brand needs
Comprehensive understanding of core ATU design elements
Creative problem-solving to address the evolving needs of your market
Optimized ATU Impact
Reliable tracking of the KPIs essential to your brand’s success
Insights on the newest market developments impacting your brand
Actionable results and recommendations
What We Can Do for You
Pre & Post Launch ATU Tracking with HCPs
Before and after your launch date to help you prepare for launch and measure uptake
Patient/Caregiver ATUs
To understand patient/caregiver perceptions and experiences relative to those of the HCPs managing treatment
Follow-up IDIs
In-depth interviews with a subset of ATU participants to drill down on key issues and uncover the ‘whys’ behind ATU quant metrics
Ad Hoc Study Support
Opportunities for other types of research to delve deeper into insights identified through the course of the ATU
Our Unique Capabilities Will Help You Achieve Your ATU Goals
We provide custom ATU Launch Tracking through the full product lifecycle
We work to keep pace with market innovations, including AI/ML and behavioral science methods, so we can continuously enhance our ATU offering to be best-in-class
Experienced lead researchers are involved in your ATU from start to finish
Consistent project teams enable us to deeply understand your brand, market, and situation, aiming to become an extension of your internal team
Our operations and research teams collaborate on every ATU to ensure we are maximizing the value and pressure-testing company-wide ATU best practices
ATU launch tracking has been our niche for the past 10 years
Curated ATU survey design elements, analysis approaches, and clear, cleanly formatted slide designs that have been tested, streamlined, and adapted over time
Proven ATU Process that has repeatedly demonstrated its ability to deliver consistent, predictable results
PowerPoint deliverables contain linked data, shortening the core reporting time and minimizing the risk of errors
We utilize data analysis tools to create operational efficiencies and enable the researchers to focus on mining the data for actionable brand insights
Our research team has direct access to the data which means they can respond to questions and requests quickly — nothing is passed off to another department or ‘lost in translation’
Our flexible, collaborative, all-in approach is focused on long-term client relationships
Understanding your business issues and proactively making recommendations ensures your ATU goes beyond answering questions to providing actionable insights
ISO 20252 certification for the past 7 years means your ATU is conducted following the highest standards for research quality
Our Story
Established in 2014, Reason Research has spent the past 10 years focused on achieving ATU Excellence
Headquartered in downtown Philadelphia, we are a team of 35 market research professionals dedicated to the life sciences industry
More than 70% of our projects include markets outside the United States, and we have a network of trusted partners for US and global data collection
We have maintained ISO 20252 certification (Quality Standard for Market, Opinion and Social Research) since 2016
Countries Each Year
(Global Reach)
Market Research
Professionals
Avg. Years of Tenure
for Lead Researchers
Years ISO 20252
Certified
Contact Us
Reach out today! Clark would love to discuss how Reason Research can design an ATU to support your brand launch and commercialization efforts – ATUs are what we do.